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  2. Customer delight - Wikipedia

    en.wikipedia.org/wiki/Customer_delight

    Customer delight means surprising a customer by exceeding their expectations and thus creating a positive emotional reaction. This emotional reaction leads to word of mouth . Customer delight directly affects the sales and profitability of a company, as it helps to distinguish the company and its products and services from the competition .

  3. Schaffer method - Wikipedia

    en.wikipedia.org/wiki/Schaffer_method

    The Jane Schaffer method is a formula for essay writing that is taught in some U.S. middle schools and high schools.Developed by a San Diego teacher named Jane Schaffer, who started offering training and a 45-day curriculum in 1995, it is intended to help students who struggle with structuring essays by providing a framework.

  4. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano.This model provides a framework for understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritize development efforts effectively.

  5. Customer success - Wikipedia

    en.wikipedia.org/wiki/Customer_success

    Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.

  6. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer engagement can come in the form of a view, an impression, a reach, a click, a comment, or a share, among many others. These are ways in which analytics and insights into customer engagement can now be measured on different levels, all of which are information that allows businesses to record and process results of customer engagement.

  7. Business letter - Wikipedia

    en.wikipedia.org/wiki/Business_letter

    The following is the general format, excluding indentation used in various formats: [SENDER'S COMPANY NAME] [SENDER'S ADDRESS (optional if placed at bottom)] [SENDER'S PHONE] [SENDER'S E-MAIL (optional)] [DATE] [RECIPIENT W/O PREFIX] [RECIPIENT'S COMPANY] [RECIPIENT'S ADDRESS] (Optional) Attention [DEPARTMENT/PERSON] Dear [RECIPIENT W/ PREFIX] [First Salutation then Subject in Business letters ...

  8. Service quality - Wikipedia

    en.wikipedia.org/wiki/Service_quality

    Customers generally have a tendency to compare the service they 'experience' with the service they 'expect'. If the experience does not match the expectation, there arises a gap. [ 9 ] Given the emphasis on expectations, this approach to measuring service quality is known as the expectancy-disconfirmation paradigm and is the dominant model in ...

  9. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Another effective way to develop a positive customer experience is by actively engaging a customer with an activity. Human and physical components of an experience are very important (Ren, Wang & Lin, 201 [23] 6). Customers are able to recall active, hands-on experiences much more effectively and accurately than passive activities.

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