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The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris. [21] Louis Vuitton had observed that the HJ Cave Osilite [22] trunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with Trianon canvas, making them lightweight and airtight. [21]
In 2016, in a span of 3-day period, Instagram has identified 20,892 fake accounts selling counterfeit goods, collectively responsible for 14.5 million posts, 146,958 new images and gaining 687,817 new followers, with Chanel (13.90%), Prada (9.69%) and Louis Vuitton (8.51%) being the top affected brands according to a study from The Washington Post.
In 2014, LVMH opened the Fondation Louis Vuitton pour la Creation in a new building designed by Frank Gehry in the Bois de Boulogne in Paris. The Fondation is designed as the Group's own museum to present its collections and organize major world-class art exhibitions.
A viral claim asserts that Louis Vuitton sponsored human zoos in the 19th and 20th centuries. Louis Vuitton says the claim is false.
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Examples include LVMH, the largest luxury goods producer in the world with over fifty brands (including Louis Vuitton) [40] and sales of €42.6 billion in 2017, [41] Kering, which made €15.9 billion in revenue for a net income of €2.3 billion in 2019, [42] and Richemont.