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Mexico City merchant with his freshly squeezed orange juice, March 2010. Fresh-squeezed, the unpasteurized juice is the closest to consuming the orange itself. This version of the juice consists of oranges that are squeezed and then bottled without having any additives or flavor packs inserted. The juice is not subjected to pasteurization ...
A disassembled Juicero Press. In 2017, Juicero was the target of widespread mockery and criticism after Bloomberg News published a story showing that the company's produce packs could be squeezed by hand easily and effectively, and that the hand-squeezed juice was nearly indistinguishable in quantity and quality from the output of the company's expensive press device. [14]
Sunkist also invested in marketing fresh-squeezed orange juice and lemonade as superior alternatives to "artificial" beverages such as Coca-Cola. By the mid-1930s, one Sunkist orange in five was being consumed in juice form, often at soda fountains, and Sunkist juice was the second-most-popular soda fountain drink, after Coca-Cola. [5]
Florida's Natural Growers is an agricultural cooperative based in Lake Wales, Florida.It is currently owned by over 1,100 grower members. It was the only national orange juice maker that used only US-grown fruit (grown by its cooperative members in Florida) in its products; however, this policy changed starting in May 2022. [2]
In June 1990, Commissioner David Aaron Kessler of the Food & Drug Administration declared that the use of "fresh" was a misnomer and a violation of 1963 rules governing processed orange juice, which P&G denied. The FDA would exchange correspondence with Procter & Gamble from that point forward while Citrus Hill continued with the same marketing ...
In 1973, the company released its first ready-to-drink, chilled orange juice product in the United States, entering an "orange juice war" with Tropicana. [4] In 1996, the company's name was changed from Minute Maid Corp. to The Minute Maid Company. [4] The Coca-Cola Company sold its Minute Maid orange groves in Florida in 1997.