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Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task.
The International Society for Environmental Biotechnology [1] defines environmental biotechnology as "the development, use and regulation of biological systems for remediation of contaminated environments (land, air, water), and for environment-friendly processes (green manufacturing technologies and sustainable development)". [2]
Green marketing is the marketing of products that are presumed to be environmentally safe. [4] In order to be successful, green marketing must fulfill two objectives: improved environmental quality and customer satisfaction. Misjudging either or overemphasizing the former at the expense of the latter can be defined as green marketing myopia. [5]
The conventional marketing mix concept was gradually developed during the economic miracle right after World War II and included the 4P's model, introduced around 1960. [8] This model, in which the promotion of products with advertising as one of its main tools plays an important role, was helpful for many industries in many markets."
Green consumer behavior is a form of pro-environmental behavior, a form of consumption that harms the environment as little as possible or even benefits the environment. [3] Research provides empirical support to the claim that green or pro-environmental consumer behavior is composed of: [4]
SDG 11 addresses slums, human settlement management and planning, climate change mitigation and adaptation, and urban economies. Prior to the adoption of the 2030 Agenda, Millennium Development Goal 7, target 4, called for efforts to achieve a "significant improvement in the lives of at least 100 million slum dwellers" by 2020.
SlideShare allows the user to share presentations publicly or privately. Slides can be uploaded in various ways, via email and through social media are the most common ways of sharing the slides. [9] AuthorSTREAM only allows the user to upload PowerPoint presentation slides. On this website users can give feedback by rating presentations and ...
SlideShare is an American hosting service, now owned by Scribd, for professional content including presentations, infographics, documents, and videos. Users can upload files privately or publicly in PowerPoint, Word, or PDF format. Content can then be viewed on the site itself, on mobile devices or embedded on other sites.