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Beer plays a significant role in the German culture, and for many years, German beer was brewed in strict adherence to the Reinheitsgebot, a regulation that permitted only water, hops, yeast, and malt as beer ingredients. This law also stipulated that beers not exclusively using barley-malts, such as wheat beer, must be top-fermented. [1]
Wheat beer is a top-fermented beer which is brewed with a large proportion of wheat relative to the amount of malted barley. The two main varieties are German Weizenbier and Belgian witbier ; other types include Lambic (made with wild yeast), Berliner Weisse (a cloudy, sour beer), and Gose (a sour, salty beer).
Dunkelweizen is a dark wheat beer. Hefeweizen is an unfiltered wheat beer. Hefe is German for yeast. [6] Kristallweizen is a filtered wheat beer, characterized by a clear appearance as opposed to the cloudy look of a typical Hefeweizen. Weizenbock is the name for a strong beer or bock made with wheat. 16–17° Plato, 6.5–8% ABV.
In 1964, the brewery produced its first wheat beer, and ten years later, all the Franziskaner brewed became wheat-based. In 1984, the brewery started a national distribution of its beers. By 1998, it ranked among the top 10 breweries of Germany. [2] The brewery reached a production of 1 million hectolitres (850,000 US bbl) in 1992.
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Shiner beer was originally available only in the spring per the German Lent tradition (Lentenbock). [6] Bock beers have a long history of being brewed and consumed by Bavarian monks as a source of nutrition during times of fasting. [7] As the brewery gained popularity in the area, the SBA began to look for a trained professional brewmaster.
The global beer market is on track to generate $688.4 billion in sales by 2020. So, in having just a couple of percentage points share of this market, a beer brand can be hugely lucrative.
Paulaner is a German brewery, established in 1634 in Munich by the Paulaner Order of mendicant friars. Now owned by the Schörghuber family, it is one of the six breweries which provides beer for Oktoberfest. [2] Paulaner ranks number six among Germany's best-selling beers.