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Brand India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector , manufacturing , information technology , infrastructure , information technology enabled services , etc.
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted; Brand management, the application of marketing techniques to a specific product, product line, or brand; Employer branding, the application of brand management to recruitment marketing and internal brand engagement
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929.Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
The historiography of India refers to the studies, sources, critical methods and interpretations used by scholars to develop a history of India. In recent decades there have been four main schools of historiography in how historians study India: Cambridge, Nationalist, Marxist, and subaltern.
The Legacy of Muslim Rule in India is a book published in 1993. (Aditya Prakashan, ISBN 81-85689-03-2). Muslim Slave System in Medieval India (1994) [3] ISBN 81-85689-67-9; Historical essays; Theory and Practice of Muslim State in India (1999) ISBN 81-86471-72-3; Growth of Scheduled Tribes and Castes in Medieval India (1995)
The company was started in 1958 by friends B. J. Sanghvi (fondly called as Babubhai), Ramnath Mehra and Mansookani. It is now one of the most well known pencil manufacturing companies in India and it manufactures writing instruments; primarily wood-cased pencils, sharpeners, erasers and pens under the Nataraj and Apsara brands.