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As the Korean War got underway in 1951, Speidel began manufacturing identification bracelets. [30] [31] The first product in this category was the Photo Ident, [32] [33] a combination identification bracelet with photo and an expandable wristband. Speidel advertised it on television, and it proved an immediate success.
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The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band's yellow color references the yellow jersey traditionally worn by the Tour de France's overall leader.
In the early-to-mid-2000s (decade), bracelets often made of silicone became popular. They are worn to demonstrate the wearer's support of a cause or charitable organization, similar to awareness ribbons. Such wristbands are sometimes called awareness bracelets to distinguish them from other types of wristbands. In early 2007 they became an ...
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MagicBands were developed alongside the MyMagic+ program as a way to tie all of the different elements of the program together. The MagicBand idea came at the start of the Next Generation Experience (the code name for what became MyMagic+), when one of the original five members of the project, business development VP John Padgett, was on a flight between Burbank, the Walt Disney Company's ...