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Sales rise for all airlines in the market. For the communities affected, Southwest's entry and the corresponding drop in air fares stimulated business and increased demand for air transportation. This, in turn, increased the revenues of all airlines offering transportation to the community, and sometimes resulted in a net profit increase.
Southwest Airlines was founded in 1966 by Herbert Kelleher and Rollin King, and incorporated as Air Southwest Co. in 1967.Three other airlines (Braniff, Trans-Texas Airways, and Continental Airlines) took legal action to try to prevent the company from its planned strategy of undercutting their prices by flying only within Texas and thus being exempt from regulation by the federal Civil ...
Publishers Weekly stated that "some critical analysis would have made for a more worthwhile presentation" although the rise of Southwest is "worthy of study". [ 1 ] Lamar Muse , first president and CEO of Southwest (1971-1978), said in his own book that any similarity between the "real story" and the "convoluted tales" told in Nuts! was "purely ...
Southwest Airlines is studying changes to its quirky boarding and seating policies as it searches for ways to raise more revenue. Airline officials say they are studying possible changes but won't ...
This category contains articles related to Southwest Airlines, an airline of the United States based in Texas. Subcategories This category has the following 2 subcategories, out of 2 total.
Southwest Airlines began revenue flights on June 18, 1971, using three Boeing 737-200 aircraft, and operated the type exclusively during the airline's early history. These aircraft were not originally ordered by Southwest, but rather were delivery slots taken over from Air California, Aloha Airlines, and Pacific Southwest Airlines, [11] including a lone 737-200 Combi which was later traded ...
Southwest does not use the "hub and spoke" system of other major airlines, preferring instead the "point-to-point" system with focus cities. [3] It has large operations in certain airports. An average of 80 percent of Southwest passengers are local passengers—only 20 percent are connecting passengers, a lower percentage than on most major ...
Lamar Muse was elected president and chief executive officer of the company in Jan. 1971. [3] Muse, a Texas native, was a veteran airline executive, having been employed at five different carriers since starting his industry career in 1948, including being the CEO of Central Airlines and CEO and president of Universal Airlines. [11]