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Stevia rebaudiana is a plant species in the genus Stevia of the family Asteraceae. It is commonly known as candyleaf, sweetleaf or sugarleaf. [1] [2] It is a small seasonal plant which grows to a height of 30–60 centimetres (1–2 feet). [2] It has elongated leaves that grow along the stems and are lined up against each other.
PureCircle is an international producer and marketer of specialty natural ingredients based on high-purity stevia. [12] The company oversees production of stevia in Asia, Africa and the Americas and works with producers to promote the use of sustainable practices at each step of the production and distribution process. [13]
The company turns corn, tapioca, potatoes, plant-based stevia, grains, fruits, gums and other vegetables into ingredients for the food, beverage, brewing, and pharmaceutical industries and numerous industrial sectors. [5] It has about 12,000 employees in 44 locations, [6] and customers in excess of 120 countries. [7]
Dried and powdered Stevia leaves. In a few species of plants the leaves are sweet and can be used as sweeteners. Stevia spp. can be used whole, or dried and powdered to sweeten food or drink. Uniquely, stevia contains no carbohydrates or calories. [17] Jiaogulan (Gynostemma pentaphyllum), has sweet leaves, although not as sweet as Stevia. [18]
PureVia is a stevia-based low calorie sugar substitute developed jointly by PepsiCo and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant. [1] It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food
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