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Burger King customers nationwide will crown the "Million Dollar Whopper" contest winner by choosing from three custom creations starting Thursday.
The burger chain launched a contest in February with a $1 million prize for best Whopper submission, receiving more than one million entries. Its team chose three finalists, which will be in ...
On Feb. 5, the fast-food chain announced the Million Dollar Whopper Contest, which asks fans to submit the ingredients in their ideal Whopper for the chance to win $1 million and have their ...
The Whopper is BKs signature product, and it has produced several ad campaigns promoting it: "Home of the Whopper" Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage. "It takes two hands to handle a Whopper" "In the land of burgers, Whopper is king" (March 2000–August 2003)
When the commercials were created, Burger King was suffering due to poor marketing. The new promotion was designed to counter the successful marketing efforts of McDonald's, who were spending an estimated US$80 to 100 million to promote the McDLT (McDonald's Lettuce and Tomato), and of Wendy's, which had found success with its "Where's the beef?" commercials. [1]
Burger King's $1 million Whopper contest winner will feature fried pickles, maple bourbon barbecue and bacon or street corn and tortilla chips. Maple Bourbon BBQ might be the Kentuckiest Whopper ever.
The contest was introduced in early 2024 and prompted customers to devise their ideal Whopper for the chance for it to be sold in locations nationwide and win a $1 million prize.
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