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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
She was the first female athlete to be pictured on the front of a Wheaties box, and General Mills stated that Wheaties sales improved after her appearance. [24] [25] [26] In 2019, Retton became a spokesperson for Australian Dream, a pain relief cream; and briefly, in 2023 as a spokesperson for Colonial Penn Life Insurance. [27]
1935 – First woman athlete depicted on a Wheaties box – Golfer and athlete Babe Didrikson Zaharias 1936 – First African American athlete on a Wheaties box – Jesse Owens 1939 – First televised commercial sports broadcast sponsorship, of the 1939 Major League Baseball All-Star Game
Since highlighting track and field Olympian Jesse Owens, the first Black athlete to be featured on a Wheaties box in 1936, the brand has honored Muhammad Ali, Michael Jordan, Serena Williams ...
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More than 70 Olympians have appeared on the front of Wheaties cereal boxes. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: 800-290-4726 more ways ...
She was featured on a Wheaties cereal box, the company stating that she was chosen because she is an inspiration to young girls. [8] She is the first female football player to appear on a Wheaties box. [9] Gordon was invited to attend Super Bowl XLVII by the NFL as the guest of NFL Commissioner Roger Goodell. [10]
Fauntz parlayed her Olympic success to a career in marketing, modeling, and professional aquatic exhibitions. She became one of the first female athletes to appear on the Wheaties cereal box; she was also one of many celebrities of the time recruited to endorse cigarettes (in her case, Camels) and beer .