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In addition to its Quality Inn hotels, the company created Comfort Inn, a lower-price, limited-service chain, and Quality Royale, representing the most upscale locations in the system. The first Comfort Inn opened in July 1981 in Atlanta, Georgia, converted from a decades-old independent motel next to the Georgia Tech campus.
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Choice Hotels created Comfort Inn as an economy limited service brand in 1982. New limited-service brands from existing franchisors provided market segmentation; by using a different trademark and branding, major hotel chains could build new limited-service properties near airports and freeways without undermining their existing mid-price ...
Come Cruise With Me 18 hours ago Royal Caribbean fans react to MSC Cruises' Super Bowl ad. Some “loyal to Royal” cruisers are curious about MSC’s mix of American comfort and European style.
An Extended Stay Deluxe hotel in Hillsboro, Oregon. Extended Stay America, Inc., headquartered in Charlotte, North Carolina, is the operator of an economy apartment hotel chain in the United States and Canada.
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