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In addition to its Quality Inn hotels, the company created Comfort Inn, a lower-price, limited-service chain, and Quality Royale, representing the most upscale locations in the system. The first Comfort Inn opened in July 1981 in Atlanta, Georgia, converted from a decades-old independent motel next to the Georgia Tech campus.
Cobblestone Hotel & Suites and Cobblestone Inn & Suites are upper-midscale hotels; the brand consists primarily of newly constructed properties. [5] Boarders Inn & Suites are mid-scale hotels that are brand conversions. [6] Centerstone Hotels are upper economy conversion hotels. [7] KeyWest Hotels are economy hotels that are both conversion and ...
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Choice Hotels created Comfort Inn as an economy limited service brand in 1982. New limited-service brands from existing franchisors provided market segmentation; by using a different trademark and branding, major hotel chains could build new limited-service properties near airports and freeways without undermining their existing mid-price ...
The Embassy Suites hotel chain was founded in 1983 by Hervey Feldman and Mike Rose, Holiday Inn Corporation's CEO. [3] Feldman was the president and CEO of Embassy Suites until 1990, after which he served as executive chairman until 1992. [4] The first Embassy Suites hotel opened in 1984 in Overland Park, Kansas.
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