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The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...
Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations. [1] Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses.
The Think Before You Speak campaign is a television, radio, and magazine advertising campaign launched in 2008 and developed to raise awareness of the common use of derogatory vocabulary among youth towards lesbian, gay, bisexual, transgender, queer/questioning people. [2]
Officer Friendly is a model program to acquaint children and young adults with police as a part of a community relations campaign. The program was especially popular in the United States from the 1960s to the 1980s, but it continues in some police departments. [1] Officer Friendly is generally not a specific character, and is in the public domain.
Dan Coyner, marketing manager at Nintendo of America, noted that previous campaigns felt "like an adult talking to a child," while Play It Loud! appealed more directly to a younger audience. [15] John Montgomery of Burnett said the ads were intended "to capture what kids are in their music, their clothes, their attitudes." [15]
The Family, Career and Community Leaders of America (FCCLA, formerly known as the Future Homemakers of America, FHA) is a national 501(c)(3) nonprofit career and technical student organization [1] for young men and women in family and consumer sciences education through grade 12 and postsecondary students.
Public relations scholar Curt Olsen argues that the public largely accepted Bernays's "sunny" view of propaganda, an acceptance eroded by fascism in the World War II era. [12] Olsen also argues that Bernays's skill with language allowed terms such as "education" to subtly replace darker concepts such as "indoctrination."
The public relations counsel has the professional responsibility to push only those ideas that he can respect, and not to promote causes or accept assignments for clients he considers anti-social. As in physical engineering, a feasibility study must be done and a budget drawn up.