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Operant conditioning involves learning through imitation. For example, watching an appealing person buy products or endorse positions teaches a person to buy the product or endorse the position. Operant conditioning is the underlying principle behind the ad nauseam, slogan and other repetition public relations campaigns. Oversimplification
Especially interested in public opinion are those companies—the public utilities—which especially are supposed to serve the public. (pp. 41–46) The public relations counsel is a student of psychology, but also "a practitioner with a wide range of instruments": the circumstances he creates, followed by advertising, movies, letters ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
Public relations scholar Curt Olsen argues that the public largely accepted Bernays's "sunny" view of propaganda, an acceptance eroded by fascism in the World War II era. [12] Olsen also argues that Bernays's skill with language allowed terms such as "education" to subtly replace darker concepts such as "indoctrination."
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The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...
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Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels.