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The “Live for Now – Moments” commercial in April 2017 was a play off an existing “Live for Now” campaign the company created in 2012. [3] Six people were credited with creating the ad, and The Mirror reported that all were white. [1] The ad was produced by PepsiCo’s in-house content creation team, Creators League Studio. [3]
The 21-year-old model touched down in Paris on Wednesday afternoon following Pepsi's decision to pull her controversial commercial.
Madonna took to Twitter on Wednesday to shade Pepsi following its controversial commercial starring Kendall Jenner decades after they pulled her own ad.
While Pepsi's latest marketing mishap caused a major uproar on social media, it isn't the only brand that has ever released an offensive ad. Here are the most controversial ads of all time Skip to ...
Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood .
In 2017, PepsiCo released “Live for Now”, a short film commercial starring model and television personality Kendall Jenner. The advertisement received online backlash, with Pepsi and Jenner being accused of trivializing Black Lives Matter and police brutality. [5]
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Pepsi: Pepsi allegedly introduced their slogan "Come alive with the Pepsi Generation" into the Chinese market. Translated into Chinese, it read "Pepsi brings your ancestors back from the grave". [66] A similar claim has been made for the "Coke adds life" slogan, with the target market listed as anything from Taiwan to Thailand [67] to Japan. [68]