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Prior to the launch of Children's BBC on 9 September 1985, BBC1 used some specialist branding for its children's strand. The origins of CBBC can be found in the "Children's Hour" of the original BBC Television Service, but prior to 1984, children's programmes received no special idents and continuity was done out of vision by the duty continuity announcer.
On 15 March 2023, CBBC rebranded its on-screen bug and identity to match the BBC's 2021 logo, dropping the 2016 logo which had been used for seven years. The channel was affected by the CrowdStrike outage at 07:55 on 19 July 2024. A breakdown card was displayed until normal service resumed at 10:32. [9]
In a typical digital on-screen graphic, the station's logo appears in a corner of the screen (in this simulated example, the bottom-right) A digital on-screen graphic , digitally originated graphic ( DOG , bug , [ 1 ] network bug , or screenbug ) is a watermark-like station logo that most television broadcasters overlay over a portion of the ...
The yellow blobs were also seen in BBC Kids' then-current idents. They directly oppose the CBBC blobs, as these blobs are gentle in their actions and to look at, whereas the green CBBC blobs looked more outgoing and violent—one of the CBBC idents at the time involved karate. Like CBBC, CBeebies rebranded with the new BBC logo on 15 March 2023.
Most of these idents feature the mascots, named the Bugs, also known as the Bugbies. The Bugbies are yellow blobs with faces, and are similar to the ones used by CBBC between 2002 and 2005, with the only difference being the colour: green for CBBC and yellow for CBeebies with both using purple as a similarity.
As the BBC's primary external agency, Lambie-Nairn also oversaw the design of channel identities for emerging digital properties BBC News 24 (now called BBC News), [14] BBC World, BBC Choice, [15] BBC Knowledge, CBeebies, [14] CBBC, BBC Four [16] and BBC Three. [15] In 1997, he wrote Brand Identity for Television: With Knobs On. [17]
On 15 March 2023, CBBC and CBeebies introduced new logos and idents incorporating the new branding scheme, with CBBC's idents featuring abstract scenes involving three snake-like "flooms" personifying the blocks, [17] and CBeebies adopting its first-ever new logo, updating its traditional "bug" mascots with a more square-like shape to personify ...
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