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Best Available Rate (BAR), also known as Best Rate Guaranteed (BRG), is a pricing mechanism used by hotels and hotel chains. It was introduced as a result of the hotel industry mimicking the airline industry, which sets price by forecasting demand. There are several interpretations and executions of BAR in the hotel industry.
Pages in category "Best Western Hotels" The following 5 pages are in this category, out of 5 total. This list may not reflect recent changes. ...
Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,700 hotels worldwide. [1] The franchise, with its corporate headquarters in Phoenix, Arizona, [2] includes more than 2,000 hotels in North America. [3] The brand was founded by M. K. Guertin in 1946.
The first Embassy Suites hotel opened in 1984 in Overland Park, Kansas. In 1986, Embassy Suites built two hotels in Fort Lauderdale, Florida, one costing $28 million and the other $38 million. [5] In 1989, just 6 years after its founding, Embassy Suites was named one of Fortune's "Best Companies for Customer Service."
Best Western GB is an independently owned and managed hotel chain in Great Britain and the Channel Islands with over 260 [4] two-, three- and four-star properties. [5] Best Western GB provides sales, revenue and marketing services to all of its member hotels. Best Western Hotels GB is the international trading name of Interchange and Consort ...
The occupancy rate by then was about 85 percent, well above the industry average, and as a result of their success, Motel 6 became an attractive acquisition target. Becker and Greene sold the chain to an investment group in 1968. In the early 1970s, Motel 6 opened its largest location, Motel 6 Tropicana, in Las Vegas, Nevada.