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2. Personal Branding, Part Two: Marketing Yourself - AOL

   www.aol.com/.../personal-branding-marketing-yourself

   Last week, we told you why it's important to have a personal brand, and how you can define your own. This week, we're going to talk about marketing your brand. There are a lot of ways to promote ...

3. Personal branding - Wikipedia

   en.wikipedia.org/wiki/Personal_branding

   Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1]

4. Self-brand - Wikipedia

   en.wikipedia.org/wiki/Self-brand

   Self-branding describes the process in which consumers match their own self-concept with the images of a certain brand. People engaged in consumption do not merely buy certain products to satisfy basic needs. In fact, consumer buying habits are at a much deeper level. Owning a certain brand can help consumers to express and build their own self ...

5. Human branding - Wikipedia

   en.wikipedia.org/wiki/Human_branding

   More successful is the multi-strike brand; it is done piece-by-piece rather than all at once. For example, to get a V-shaped brand, two lines would be burned separately by a straight piece of metal, rather than by a V-shaped piece of metal. [citation needed] Cautery branding This is a less common form of branding.

6. Value proposition - Wikipedia

   en.wikipedia.org/wiki/Value_proposition

   [1] [2] It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in the market. A value proposition can apply to an entire organization, parts thereof, customer accounts, or products and services. Creating a value proposition is a part of the overall business strategy of a company. Kaplan and ...

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9. Brand ambassador - Wikipedia

   en.wikipedia.org/wiki/Brand_ambassador

   If a brand ambassador chooses to represent the company and/or its brands, the individual should do so in a transparent way." [17] Self-branding is an effective way to help new businesses save the hassle of hiring brand ambassadors, training them and then realizing they are not good enough for the company. In addition, it is an effective tool in ...