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  2. Interactive advertising - Wikipedia

    en.wikipedia.org/wiki/Interactive_advertising

    Interactive advertising allows consumers to interpret advertisements in unique ways and understandings, and sheds light on the increasing significance of the consumer's role in determining the value of marketing campaigns in modern society.

  3. Traction (agency) - Wikipedia

    en.wikipedia.org/wiki/Traction_(agency)

    Traction is an interactive advertising agency based in San Francisco. In 2014, they were named Independent Agency of the Year in the iMedia Agency Awards. Their clients include Alibaba.com, Adobe Systems, Bank of America, Cabot Creamery, California Bank & Trust, Camelbak, Intuit, Intel, Kelly-Moore Paints, Livescribe, Meebo, Robert Half International, Salesforce.com, SAP, and Shutterfly ...

  4. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    It is an advertising technology (ad tech) tool that, throughout a platform, administrates the ads and their distribution. It is basically a service or technology for a company that takes care of all the ad campaign programs and by receiving the ad files it is able to allocate them in different websites. [2]

  5. TikTok's new ad products invite users to interact with taps ...

    www.aol.com/news/tiktok-ad-products-invite-users...

    The additions, the company says, will make TikTok's advertising more interactive and creative, much like the TikTok experience itself. Here, TikTok also announced several new e-commerce ...

  6. The Subservient Chicken - Wikipedia

    en.wikipedia.org/wiki/The_Subservient_Chicken

    The tag line was "Chicken the way you like it." According to Jeff Benjamin, an Executive Creative Director at CP+B, the campaign evolved from a television idea into an interactive one. [3] After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.

  7. Interactive marketing - Wikipedia

    en.wikipedia.org/wiki/Interactive_marketing

    By 1997, the Journal of Direct Marketing had re-branded to become the Journal of Interactive Marketing, which continues today. [ citation needed ] In 1999, Salesforce.com was founded, allowing marketers and salespeople to directly affect and guide potential customers through their company's sales process using Salesforce's cloud-based customer ...