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Research into food choice investigates how people select the food they eat. An interdisciplinary topic, food choice comprises psychological and sociological aspects (including food politics and phenomena such as vegetarianism or religious dietary laws), economic issues (for instance, how food prices or marketing campaigns influence choice) and sensory aspects (such as the study of the ...
Food psychology is the psychological study of how people choose the food they eat (food choice), along with food and eating behaviors. [1] Food psychology is an applied psychology , using existing psychological methods and findings to understand food choice and eating behaviors. [ 2 ]
Psychological factors include an individual's motivation, attitudes, personal values, and beliefs. Social identity factors include culture, sub-culture, and reference groups. Other factors that may affect the purchase decision include the environment and the consumer's prior experience with the category or brand.
Omnivorism, a term typically reserved for those who consume a non-restricted variety of food products, [12] may also refer to the consumption of rare or foreign foods. [5] [4] Consuming unfamiliar foods, especially foods from different cultures, signifies a sense of worldliness that can only be obtained through social and economic capital.
In nutrition, diet is the sum of food consumed by a person or other organism. [1] The word diet often implies the use of specific intake of nutrition for health or weight-management reasons (with the two often being related). Although humans are omnivores, each culture and each person holds some food preferences or some food taboos. This may be ...
Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost.
Environmentally sustainable practices, animal welfare, and authenticity play a subjective role when considering the quality of food. [1]Many consumers also rely on manufacturing and processing standards, particularly to know what ingredients are present, due to dietary, nutritional requirements (kosher, halal, vegetarian), or medical conditions (e.g., diabetes, or allergies).
Food marketing not only involves the marketing of products to consumers, but the reasons why consumers purchase these items and the factors influencing such choices. [44] Demographics, values and attitudes, incentives, and price willingness to pay are all elements that drive buyer selection in the marketing of food.