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  2. Medium theory - Wikipedia

    en.wikipedia.org/wiki/Medium_theory

    Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are ...

  3. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.

  4. Means of communication - Wikipedia

    en.wikipedia.org/wiki/Means_of_communication

    Paths of communication can be physical (e.g. the road as transportation route) or non-physical (e.g. networks like a computer network). Contents of communication can be for example photography, data, graphics, language, or texts. Means of communication in the narrower sense refer to technical devices that transmit information. [5]

  5. The medium is the message - Wikipedia

    en.wikipedia.org/wiki/The_medium_is_the_message

    "The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]

  6. Communication - Wikipedia

    en.wikipedia.org/wiki/Communication

    The word communication has its root in the Latin verb communicare, which means ' to share ' or ' to make common '. [1] Communication is usually understood as the transmission of information: [2] a message is conveyed from a sender to a receiver using some medium, such as sound, written signs, bodily movements, or electricity. [3]

  7. Media (communication) - Wikipedia

    en.wikipedia.org/wiki/Media_(communication)

    In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]

  8. Understanding Media - Wikipedia

    en.wikipedia.org/wiki/Understanding_Media

    This is basically the meaning of "the medium is the message". To demonstrate the flaws of the common belief that the message resides in how the medium is used (the content), McLuhan provides the example of mechanization, pointing out that regardless of the product (e.g., corn flakes or Cadillacs), the impact on workers and society is the same. [4]

  9. Mediated communication - Wikipedia

    en.wikipedia.org/wiki/Mediated_communication

    New computerized media, such as mobile telephones or instant messaging, allow mediated communication to transmit more oral and nonverbal symbols than the older generation of tools. [7] The type of mediated technology used can also influence its meaning. [7] This is most famously rendered in Marshall McLuhan's maxim "the medium is the message". [8]