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Costa Del Mar or simply Costa is an American manufacturer of polarized sunglasses based in Daytona Beach, Florida. [1] It is a wholly owned subsidiary of EssilorLuxottica. Their sunglasses are popular in the sport sunglasses market, and are considered good for outdoor sports practicing, such as Summer activities, recreational fishing and boating.
Sales rapidly increased with Hollywood stars being featured in advertising campaigns, and the company became a major player in the sunglasses' industry. [ 4 ] In 1934, [ 5 ] Foster Grant purchased the first plastics injection molding machine to be imported from Europe; however, the machine arrived in non-working condition.
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The first Sunglass Hut store opened in 1971 when optometrist Sanford L. Ziff set up in a freestanding kiosk in Miami's Dadeland Mall.The success of this kiosk prompted Ziff to open other Sunglass Hut locations in Miami, and by 1986, Ziff had opened approximately 100 Sunglass Hut outlets, achieving sales of $24 million a year.
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