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Costa Del Mar or simply Costa is an American manufacturer of polarized sunglasses based in Daytona Beach, Florida. [1] It is a wholly owned subsidiary of EssilorLuxottica . Their sunglasses are popular in the sport sunglasses market, and are considered good for outdoor sports practicing, such as Summer activities, recreational fishing and boating .
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Luxottica was founded in Agordo by Leonardo Del Vecchio in 1961 as a sunglasses manufacturer selling and branding under its own name. Del Vecchio quickly acquired numerous businesses in the pursuit of vertical integration, buying distribution companies rapidly and signing its first designer licensing agreement with Giorgio Armani .
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Sales rapidly increased with Hollywood stars being featured in advertising campaigns, and the company became a major player in the sunglasses' industry. [ 4 ] In 1934, [ 5 ] Foster Grant purchased the first plastics injection molding machine to be imported from Europe; however, the machine arrived in non-working condition.
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