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Tyrrells was founded in Leominster, Herefordshire, in 2002 by farmer and entrepreneur William Chase. [1] Within several years of its creation, Tyrrells expanded its market into Europe and later into the U.S. Tyrrells has received numerous awards for the taste and quality of its crisps, both in England, as well as internationally.
Consequently, he made the strategic decision to concentrate exclusively on seaweed-based snacks. Tob's vision for the 'Taokaenoi' brand was to make it synonymous with seaweed snacks, much like how the term 'Mama' is commonly used by Thai people to refer to instant noodles, irrespective of the actual brand.
In 2017, Seabrook Crisps employed about 150 people, and was 75% owned by LDC (Lloyds Development Capital) and 25% by the management team: Jonathan Shuttleworth (CEO), Daniel Woodwards (COO), Jon Wood (commercial director) and Paul Monk (chairman). The company turnover in 2017 was approximately £28 million per annum.
The seaweed is commonly found around the west coast of Great Britain and east coast of Ireland along the Irish Sea. [2] [1] Laver has a high content of dietary minerals, particularly iodine and iron. The high iodine content gives the seaweed a distinctive flavour in common with olives and oysters. [3]
Asda was the second-largest supermarket chain in the United Kingdom between 2003 and 2014 by market share, at which point it fell into third place. [10] [11] As of January 2025 its market share in the UK is 12.6 per cent. [12]
[14] [15] According to the BBC television programme Inside the Factory, production of a bag of crisps takes approximately 35 minutes from the moment the raw potatoes are delivered to the factory, to the point at which finished product leaves the dispatch bay for delivery to customers. [16] The company produces a variety of flavours for its crisps.