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Villy Custom is an American lifestyle brand specializing in a luxury custom fashion designed cruiser bicycles for adults. [1] Based in Dallas, the company was founded and is privately owned by entrepreneur Fleetwood Hicks, a former menswear fashion designer, and health enthusiast, and it was chosen by Entrepreneur Magazine as one of the 100 Most Brilliant Business Ideas of 2010. [2]
Schwinn AeroCycle in Longmont Museum & Cultural Center 1950s Huffy Radio Bicycle Schwinn advertisement from 1946. A cruiser bicycle, also known as a beach cruiser or (formerly) motobike, is a bicycle that usually combines balloon tires, an upright seating posture, a single-speed drivetrain, and straightforward steel construction with expressive styling.
The city bike differs from the familiar European city bike in its mountain bike heritage, gearing, and strong yet lightweight frame construction. It usually features mountain bike-sized (26-inch) wheels, a more upright seating position, and fairly wide 1.5–1.95-inch (38–50 mm) heavy belted tires designed to shrug off-road hazards commonly ...
The bikes have a model number on the left side of the seat post. The girls' bikes have model number 8504-50 and are purple. The boys' bikes have model number 8504-51 and are blue. The women's bikes have model number 8547-84 and also are purple. The men's bikes have model number 8547-85 and are black.
Ross began making bicycles in 1946, [23] and by the late 1960s, manufactured about 1 million bicycles per year. [3] By 1985, it had sold 10 million bicycles. The company, still known as Chain Bicycle Corporation, marketed bikes under the Ross brand, [6] including children's, BMX, touring, cruiser, mountain, racing, wheelie, and stationary exercise bicycles.
Classic Electra headbadge. At the time, there were very few cruisers, the classic "fun" bike, on the market. "Back in 1993, there were no cruisers available", Erforth told the Carlsbad Local News, "You could buy a $99 Huffy at Wal-Mart, or you could try to find an old one and restore it, which is very expensive", [5] Bänziger decided there was a market niche for a stylish, affordable cruiser ...