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2. Coupon - Wikipedia

   en.wikipedia.org/wiki/Coupon

   In 1937 the coupons were printed on the outside of packages. The loyalty program ended in 2006, [citation needed] one of the longest loyalty programs. [9] In Australia consumers first [dubious – discuss] came in contact with couponing when a company called Shopa Docket promoted offers and discounts on the back of shopping receipts in 1986. [10]

3. Loyalty marketing - Wikipedia

   en.wikipedia.org/wiki/Loyalty_marketing

   Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

4. Loyalty program - Wikipedia

   en.wikipedia.org/wiki/Loyalty_program

   A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...