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Wilkinson Sword Hydro 5: A 5-blade razor system with "skin guards advanced hydrating gel and a flip trimmer". Wilkinson Sword Hydro 3: A 3-blade razor system similar to the 5-blade system but all for a flip trimmer. Wilkinson Sword Hydro Silk: A 5-blade women's razor system. Introduced in mid-2012 as a Schick model; added to the Wilkinson Sword ...
Schick Hydro Silk: A five-blade women's razor system. Initially introduced only as a Schick model, but added to the Wilkinson Sword line in late 2012. Schick Hydro 5 Power Select: A motorized version of the Hydro 5, with three user-selectable vibration levels. Schick Intuition: A women's shaving system that lathers and shaves at the same time.
Highlights the usage of tungsten steel for the products line of razor blades. Shaving cream Noxzema "Close" Gunilla Knutsson appears on screen with a can of Noxzema; telling men how close they can get when they "take it off" with Noxzema cream. After she says that, the camera begins zooming up close to her lips.
Harry's razor blades are manufactured at Feintechnik GmbH Eisfeld in Eisfeld, Germany. [9] Feintechnik was founded in 1920, [29] and was later nationalised in 1948 as VEB Feintechnik Eisfeld, [30] [31] which later privatized by German government agency Treuhand in 1990. [31] Feintechnik was acquired by Harry's in January 2014 for $100 million.
It was renamed Ever-Ready in 1905. Gem and Ever-Ready merged in 1906, incorporated as the American Safety Razor Company. In 1906, abandoning the wedge-blade design, it introduced the single-edge rib-back blade still used today. [5] In 1915 Ever-Ready Shaving Brushes were introduced and produced until the early 1990s.
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
[78] [79] Gillette introduced the world's first 5-blade razor, called the Fusion, during 2005–2006, marking the company's first launch after the P&G acquisition. [80] By 2010, the Fusion was the world's highest selling blade and razor brand, reaching $1 billion in annual sales faster than any prior P&G product. [81]
A Gem Micromatic single-edge razor and a packet of blades. The first safety razors used a single-edge blade that was essentially a 4 cm (1.6 in) long segment of a straight razor. A flat blade that could be used alternately with this "wedge" was first illustrated in a patent issued in 1878, serving as a close prototype for the single-edge blade ...