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Mailing lists are often rented or sold. If rented, the renter agrees to use the mailing list only at contractually agreed-upon times. The mailing list owner typically enforces this by "salting" (known as "seeding" in direct mail) the mailing list with fake addresses and creating new salts for each time the list is rented. Unscrupulous renters ...
Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. [18]
A list broker [1] acts as an agent for those who wish to conduct direct marketing campaigns via direct mail, email, or telemarketing. List brokers provide lists that, minimally, contain a prospect's name and physical address. [ 2 ]
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Create distribution lists to save time when you send emails to a group of contacts from the contacts you already have in your AOL Contacts, set up a contact list with a group of people you often send emails. For example, you email the same content to 3 friends every week. Instead, create a contact list called "Friends".
The term Listserv (styled by the registered trademark licensee, L-Soft International, Inc., as LISTSERV) has been used to refer to electronic mailing list software applications in general, but is more properly [3] applied to a few early instances of such software, which allows a sender to send one email to a list, which then transparently sends it on to the addresses of the subscribers to the ...
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