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Various factors such as age, gender, race, class, and education can influence readers' or viewers' interpretations of media texts. Moreover, reception theory suggests that texts are not necessarily absorbed in their entirety, but rather selectively received and interpreted based on the audience's interests and preferences.
Public speaking, also called oratory, is the practice of delivering speeches to a live audience. [3] Throughout history, public speaking has held significant cultural, religious, and political importance, emphasizing the necessity of effective rhetorical skills.
Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
Communication Education is a journal of the National Communication Association published by Taylor & Francis. It is a scholarly, peer-reviewed journal that publishes original research aimed at understanding the role of communication in teaching and learning across various spaces, structures, and interactions. The journal embraces a broad range ...
In a study by Knower (1935), [30] hearing a speech when a member of an audience is less effective than hearing it individually. Conversely, a study by Cantril and Allport (1935) [ 30 ] suggest that radio may be more effective than print because the individual identifies as part of a larger group of people listening to the same program at the ...
Hardware Based Audience Response: The presenter uses a computer and a video projector to project a presentation for the audience to see. In the most common use of such Audience Response systems, presentation slides (built with the Audience Response software) display questions with several possible answers, more commonly referred to as multiple choice questions.
A rhetorical situation is an event that consists of an issue, an audience, and a set of constraints. A rhetorical situation arises from a given context or exigence. An article by Lloyd Bitzer introduced the model of the rhetorical situation in 1968, which was later challenged and modified by Richard E. Vatz (1973) and Scott Consigny (1974).