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As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [a] or to reinforce and strengthen the audience's memory of a literary product.
Better dead than Red – anti-Communist slogan; Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans; Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in ...
The toast refers to the secessionist dispute that began during the Nullification Crisis and it became a slogan against nullification in the ensuing political affair. "Tippecanoe and Tyler too", popular slogan for Whig Party candidates William Henry Harrison and John Tyler in the 1840 U.S. presidential election.
Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. [8] Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate the corporation with their personal ...
"Let's Get Another Deck" – 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a card game metaphor to answer the "new deal" cards metaphor of Franklin D. Roosevelt "Let's Make It a Landon-Slide" – 1936 U.S. presidential campaign slogan of Alfred M. Landon
Catchy Phrases: over 2000 Catchy Slogans Ideas, Powerful Copy Connectors, Catchy Phrases for Business Tag lines, Magnetic Blog Triggers, ... Archived from the original on 2012-11-28; Parkinson, Judy (2003). Catchphrase, Slogan and Cliché: the origins and meanings of our favourite expressions. London: Michael O'Mara.