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Activia is a brand of yogurt owned by Groupe Danone (Dannon in the United States) and introduced in France in 1987. As of 2013, Activia is present in more than 70 countries and on 5 continents . Activia is classified as a functional food , [ 1 ] designed to improve digestive health.
Yogurt is also part of the Mediterranean diet, alongside other staples such as fresh produce, whole grains, olive oil and fish. A 2020 study found that adhering to the diet significantly reduced ...
Danone North America is a consumer packaged food and beverage company based in White Plains, New York, U.S, that manufactures, markets, distributes, and sells branded premium dairy products (including yogurt), plant-based foods and beverages, coffee creamers, and organic produce throughout North America and Europe.
Intended to be marketed to children, Dannon's marketing team told a New York Times reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters." [2] Danimals was promoted by Dylan and Cole Sprouse, the stars of The Suite Life of Zack and Cody.
On Sunday, Daniel Carasso, founder and honorary chairman of Group Danone, died at his home in Paris. A titan of industry, he had the rare distinction of transforming both the world of business and ...
The campaign was lucrative for Dannon, allowing it to make profits after years of losses. [1] The campaign ran from October 1976 [ 2 ] [ 3 ] to 1978 in U.S. television and print advertisements. Unique in that it was the first American TV commercial to be produced in the then Soviet Republic of Georgia (now the independent nation of Georgia ...