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  2. Countersignaling - Wikipedia

    en.wikipedia.org/wiki/Countersignaling

    Countersignaling or countersignalling is the behavior in which agents with the highest level of a given property invest less into proving it than individuals with a medium level of the same property.

  3. Procyclical and countercyclical variables - Wikipedia

    en.wikipedia.org/wiki/Procyclical_and...

    Keynesian economics advocates the use of automatic and discretionary countercyclical policies to lessen the impact of the business cycle. One example of an automatically countercyclical fiscal policy is progressive taxation. By taxing a larger proportion of income when the economy expands, a progressive tax tends to decrease demand when the ...

  4. Loss aversion - Wikipedia

    en.wikipedia.org/wiki/Loss_aversion

    The same change in price framed differently, for example as a $5 discount or as a $5 surcharge avoided, has a significant effect on consumer behavior. [16] Although traditional economists consider this " endowment effect ", and all other effects of loss aversion, to be completely irrational , it is important to the fields of marketing and ...

  5. Counterstereotype - Wikipedia

    en.wikipedia.org/wiki/Counterstereotype

    Most cited definition of the backlash effect by Rudman in 1998 [8] is where violation of stereotypes may potentially lead to social or economic consequences. Although these counterstereotypical people may be perceived as unique, the backlash effect and its consequences often limit their success, and can lead to a reinforcement of stereotypes.

  6. Counterculture - Wikipedia

    en.wikipedia.org/wiki/Counterculture

    John Milton Yinger originated the term "contraculture" in his 1960 article in American Sociological Review.Yinger suggested the use of the term contraculture "wherever the normative system of a group contains, as a primary element, a theme of conflict with the values of the total society, where personality variables are directly involved in the development and maintenance of the group's values ...

  7. Counterfactual thinking - Wikipedia

    en.wikipedia.org/wiki/Counterfactual_thinking

    Counterfactual thinking is a concept in psychology that involves the human tendency to create possible alternatives to life events that have already occurred; something that is contrary to what actually happened.

  8. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    A rejection and elimination of psychology from economics in the early 1900s brought on a period defined by a reliance on empiricism. [9] There was a lack of confidence in hedonic theories, which saw pursuance of maximum benefit as an essential aspect in understanding human economic behavior. [6]

  9. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    The value function that passes through the reference point is s-shaped and asymmetrical. The value function is steeper for losses than gains indicating that losses outweigh gains. Prospect theory stems from loss aversion, where the observation is that agents asymmetrically feel losses greater than that of an equivalent gain. It centralises ...