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Bra size 70B is suitable for women with underbust girth 68–72 cm and bust girth from 82–84 cm to 86–88 cm. Example 2 A woman with an underbust girth of 89 cm and a bust girth of 108 cm has cup size 19 cm (= 108 cm – 89 cm) or "D". Her underbust girth rounded to the nearest multiple of 5 cm is 90 cm.
The term "cup" was not used to describe bras until 1916 [5] when two patents were filed. [6]In October 1932, S.H. Camp and Company was the first to use letters of the alphabet (A, B, C and D) to indicate cup size, although the letters represented how pendulous the breasts were and not their volume.
The ABC Alphabet Bra set the standard for bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. [ 18 ] Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name , led to record profits.
In addition to Cosabella’s Ultra Curvy range, which fits sizes 30I to 36, the Soire Bralette is also available in Super Curvy (sizes 30G to 36I), Curvy (sizes 28DD to 40H) and Extended (sizes ...
See below for my honest reviews of seven of Pepper’s most popular, best-selling styles: the Lift Up Bra ($65), the Limitless Wirefree Scoop Bra ($50), the FeelGood Wirefree T-Shirt Bra ($55 ...
The average bra size among North American women has changed from 34B in 1983 to a 34DD in 2012–2013, [155] and from 36C in 2013 to 36DD in the UK during 2014–2015. [156] The change in bra size has been linked to growing obesity rates, breast implants, increased birth control usage, estrogen mimicking pollutants, the availability of a larger ...
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ThirdLove is an American lingerie company founded by Heidi Zak and her husband, David Spector, in 2013. The brand is known for marketing body positivity and offering size-inclusive bras and half-cup sizes. ThirdLove is also known for its online FitFinder quiz, which helps users determine their best fit bra and style. [1] [2] [3]