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The Byzantines also used a number of variations of the title strategos: strategetes (στρατηγέτης, 'army leader') was an infrequently used alternative term; the term monostrategos (μονοστράτηγος, 'single-general') designated a general placed in command over other strategoi or over the forces of more than one theme; the ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
Strategy (from Greek στρατηγία stratēgia, "troop leadership; office of general, command, generalship" [1]) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. [2]
Marketing is currently defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". [14] However, the definition of marketing has evolved over the years.
Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy.
A sales strategist develops innovative trade ideas and assists in the marketing of those trades to buy side clients. A banking strategist partners with investment bankers and capital market experts on corporate finance and capital structure analyses to identify and execute banking transactions.
He was a founder of the consulting firm Strategos, serving as chairman until 2003. The UTEK Corporation acquired Strategos in 2008 in an all-stock transaction as reported by the SEC. In 2012 Strategos [ 4 ] became an independent strategy and innovation consultancy once again through a management buy-out.