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Maverick pack. Mavericks were originally introduced on a limited basis in 1996 and branded as Harley Davidson cigarettes by the Lorillard Tobacco Company. [2] Despite a large advertising campaign during the early-mid 1990s, the relationship between Harley Davidson and Lorillard soured, with each company filing lawsuits against the other; the result was that Lorillard had the right to continue ...
The Lorillard hogshead in 1789 featuring a Native American smoking Lorillard Snuff Mill, built 1840, photo 1936. The company was founded by Pierre Abraham Lorillard in 1760. In 1899, the American Tobacco Company organized a New Jersey corporation called the Continental Tobacco Company, which took a controlling interest in many small tobacco companies. [4]
In October 2014, it was reported that R.J. Reynolds might add another brand that had to be sold off to Imperial Tobacco (along with the Kool, Salem, Winston and Maverick brands) to secure the approval of the Federal Trade Commission to purchase the Lorillard Tobacco Company. This did not happen, however, and R.J. Reynolds still sells the brand ...
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Imperial then acquired cigarette brands Winston, Salem, Kool, and Maverick, along with blu eCigs from the Reynolds American-Lorillard merger for $7.1 billion. [3] [4] Cigar brands already owned by Imperial included Backwoods, Dutch Masters, and Phillies. David Taylor, the CFO of Lorillard Inc. pre-merger, became ITG Brands’ first CEO in 2015. [5]
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In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback ...