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Kinship is an investment entity that focuses on pet technology and pet care. [9] Through this fund, Mars has invested in: FluffyGo; Leap Venture Studio & cademy; Pet Insight Project; Pet Story; VetInSight; Whistle; Wisdom Panel
Purina Pro Plan Development Puppy Chicken & Rice Entree Canned Dog Food With chicken as the first ingredient, plus 23 essential vitamins and minerals, this food will give your pup a great start in ...
In 2023, it was announced that Purina's portfolio specifically entailed dry dog food (30%), wet dog food (4%), dry cat food (19%), wet cat food (32%) and other pet nutrition products (15%). [44] In February 2023, Purina reported its plan to acquire Red Collar Pet Foods' pet treats factory in Miami .
In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4] In 1998, Kal Kan was the top-selling dog food brand but was going downhill.
Focusing on pet health has helped Mars, which in 1994 produced annual sales of $13 billion and was bleeding money, Fortune reported at the time. Since entering the vet space, revenue has soared 284%.
Mars, Incorporated (doing business as Mars Inc.) is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; [7] that year Forbes ranked the company as the fourth-largest privately held company in the United States. [8]