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Churchill Insurance is a British insurance company based in Bromley, London.Founded in 1989, as one of the country's first direct to customer car insurance companies, the company has expanded to offer a range of general insurance products.
The group owns a number of general insurance brands operating within the United Kingdom, including Direct Line, Direct Line for Business, Churchill, Privilege, Darwin and Green Flag. Direct Line is a company that specialises in selling insurance and other financial services, sold directly to consumers by telephone and the internet. [23]
Together with Peter Wood, he founded Direct Line in 1985, the first telephone-only insurance company in the UK. [2] Four years later, Long broke away to form Churchill, a company he would manage himself until its purchase by the Royal Bank of Scotland in 2003, [3] a deal that is said to have earned Long £50 million. [2]
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Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.
Churchill acquired Devitt Insurance Services in 1999. [3] In 2003, Royal Bank of Scotland bought Churchill group, including Devitt, for £1.1 billion. [4] Keep Britain Biking (KBB) is an online biking community site launched in 2010 and sponsored by Devitt Insurance.
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