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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
He released a line of Ed Hardy perfumes for men and women. [13] In 2012, he appeared on an episode of Sweden's Next Top Model. [14] In 2011 Christian Audigier sold Ed Hardy to Iconix Brand Management Group. [15]
In 1999, Ed Hardy and Mike Malone partnered with Steven Grasse from the Philadelphia-based creative agency, Quaker City Mercantile, to establish Sailor Jerry Ltd. [17] [18] The limited company, which owns the commercial rights to Collins' letters, art, and flash, uses his designs on clothing and items such as ash trays, sneakers, playing cards ...
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Hardy was born on January 5, 1945, in Des Moines, Iowa. [1] He grew up in Corona del Mar, in Newport Beach, California. [2] As a preteen a young Ed Hardy was interested in tattoos: one of his friends' fathers had Army tattoos, and it intrigued him so much that he took pens and colored pencils to draw on other neighborhood kids. [3]
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John Hardy jewelry [2] was founded in 1975 by Canadian designer-and-artist John Hardy. He visited Bali in the mid-1970s and the island's jewelry-making traditions raised his interest. [ 3 ] He began learning the techniques of the local artisans then developed his first pieces by applying new design concepts to traditional Balinese techniques.