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Recruitment marketing refers to the inbound strategies and tactics an organization uses to find, attract, engage, and nurture talent before they apply for a job, also called the pre-applicant phase of talent acquisition. It is the practice of promoting the benefits and value of working for an employer in order to recruit talent.
[5] [6] In some instances, an application is effectively used to dissuade "walk-in" applicants, serving as a barrier between the applicant and a job interview with the person who has the authority to hire. [7] For many businesses, applications for employment can be filled out online, rather than submitted in person.
Product research — This looks at what products can be produced with available technology, and what new product innovations near-future technology can develop (see new product development). Advertising research – is a specialized form of marketing research conducted to improve the efficacy of advertising.
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