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Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research. Factors that can be investigated through market research include:
Product research — This looks at what products can be produced with available technology, and what new product innovations near-future technology can develop (see new product development). Advertising research – is a specialized form of marketing research conducted to improve the efficacy of advertising.
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The company raised US$100 million in 2015, [6] one of the five largest first rounds of venture capital financing since 2008. [15] Following a merger in May 2016 with Wallapop, a competitor with a reported valuation of about $570 million, the company raised an additional $100 million. [10]
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