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SmileDirectClub, the direct-to-consumer dentistry and orthodonistry company that sold teeth aligners, ... Its aligners cost around $2,000, while clear aligners purchased through more traditional ...
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When SmileDirectClub shut down a year ago, scores of existing customers of the teeth-straightening company were left in limbo. New York Attorney General Letitia James has announced that her office ...
In a filing, SmileDirectClub reported that they were "able to successfully block the attack, no ransom was paid, and the Company's systems and operations are back online and performing normally." The estimated cost was $10 million to $15 million in revenue "from the cyberattack and the associated downtime in treatment planning and manufacturing."
The cost of clear aligners is typically lower than their all-metal counterparts because of the materials and technology used. Prices are rarely impacted by factors such as the duration of the treatment and the extent of the issues requiring correction, as much as specific details of the treatment plan, time/age of treatment, location, the ...
For Clear Removable braces, an Essix retainer is used. This is similar to the original aligner; it is a clear plastic tray that is firmly fitted to the teeth and stays in place without a plate fitted to the palate. There is also a bonded retainer where a wire is permanently bonded to the lingual side of the teeth, usually the lower teeth only.
SmileDirectClub went public on Sept. 12, 2019, pricing its IPO at $23 a share for a market cap of $8.9 billion. In perhaps a foreshadowing event, the stock opened below its IPO price at $20.55.
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