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Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. [15] [16] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders ...
In 2009, Fisher-Price bought all toy rights to Thomas & Friends, except for the Wooden Railway line. Through Mattel's 2012 acquisition of HIT Entertainment, which subsequently became a division of Fisher-Price, Mattel now owns the property outright. With this, toys based on Mike the Knight and Bob the Builder have been subsequently released. [23]
In the mid-1980s, Hasbro moved past Mattel to become the world's largest toy company. Hasbro then moved to outsell Mattel's Barbie in the fashion doll market with the 1986 introduction of Jem, a record producer/rock musician dual identity fashion doll. Jem initially posted strong sales but plummeted and was withdrawn from the market in 1987.
Ynon Kreiz said the company would shift its focus after the blockbuster success of Greta Gerwig’s Barbie this summer. Mattel CEO says the brand will no longer be confined to toys: ‘We are here ...
Isadore Elliot Handler (April 9, 1916 – July 21, 2011) was an American inventor, business magnate, and the co-founder of Mattel.With his wife, Ruth Handler, he developed some of the biggest-selling toys in American history, including Barbie, Chatty Cathy, Creepy Crawlers, and Hot Wheels.
Mattel CEO Ynon Kreiz joins Yahoo Finance Live to discuss the company's fourth quarter earnings, its brand portfolio, and the outlook for continuous growth.
On Oct. 21, toy company Hasbro released its latest quarterly earnings. Revenue increased 2% versus 6% for rival Mattel . Looking at Hasbro's latest earnings from the strategic standpoint of ...
The toymaker launched the unboxing toy line L.O.L. Surprise! ("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. [11] MGA Entertainment planned to double the sales of L.O.L. Surprise toys ...