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Air Jordan IV 1989 In December 1988, Nike released the Air Jordan IV to the public. Designed by Tinker Hatfield, it was the first Air Jordan released on the global market. It had four colorways: White/Black, Black/Cement Grey, White/Fire Red-Black, and Off White/Military Blue. Nike featured director and actor Spike Lee in ads for the shoe. [27]
The screenplay was written by Alex Convery between 2020 and 2021, appearing on 2021's Black List under the title Air Jordan. [9] [10] Convery had the idea for the film while watching a brief segment in the documentary miniseries The Last Dance about how Nike signed basketball player Michael Jordan and created the Air Jordan.
The shoes are size 13 'Bred' Air Jordan XIIIs. [1] The word "bred" is shorthand for black and red which was the color of the shoes and the colors of the Chicago Bulls. [1] Michael Jordan of the Chicago Bulls wore the shoes during the second half of game 2 of the 1998 NBA Finals against the Utah Jazz. [1]
Although Jordan was a well-rounded player, his "Air Jordan" image is also often credited with inadvertently decreasing the jump shooting skills, defense, and fundamentals of young players, [252] a fact Jordan himself has lamented, saying: "I think it was the exposure of Michael Jordan; the marketing of Michael Jordan. Everything was marketed ...
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Michigan Wolverines logo and the jumpman logo at the Nike flagship store on the Magnificent Mile in Chicago during the week before the opening game for the 2016 Michigan Wolverines football team. In 1997, Air Jordan selected the first Jordan Brand sponsored schools: Cincinnati Bearcats, St. John's Red Storm, and North Carolina A&T Aggies [12]