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The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
According to Jacques Derrida, with the logos as the site of a representational unity, linguistics dissects the structure of the logos further and establishes the sound of the word, coupled with the sense of the word, as the original and ideal location of metaphysical significance. Logocentric linguistics proposes that "the immediate and ...
Edwin Benjamin Black (October 26, 1929 – January 13, 2007) was one of the leading scholars of rhetorical criticism.He criticized "Neo-Aristotelianism" for its lacking a larger historical, social, political, and cultural understanding of the text and for its concentrating only on certain limited methods and aspects, such as the Aristotelian modes of rhetoric: ethos, pathos, and logos.
"Persuasion, traditionally studied through classical frameworks such as Aristotle's appeals of logos, ethos, and pathos, has evolved with modern rhetorical theories. Kenneth Burke, a prominent 20th-century rhetorician, expanded the understanding of persuasion by introducing the concept of identification .
Dissoi logoi (Greek δισσοὶ λόγοι, "contrasting arguments") is a rhetorical exercise of unknown authorship, most likely dating to just after the Peloponnesian War (431–404 BC) based on comments within the exercise's text. The exercise is intended to help an individual gain deeper understanding of an issue by forcing them to ...
Using images is central to visual rhetoric because these visuals help in either forming the case an image alone wants to convey, or arguing the point that a writer formulates, in the case of a multimodal text which combines image and written text, for example. Visual rhetoric has gained more notoriety as more recent scholarly work started ...
Rhetoric (c. 350 BC) Rhetoric to Alexander (c. 350 BC) De Sophisticis Elenchis (c. 350 BC) Topics (c. 350 BC) De Inventione (84 BC) Rhetorica ad Herennium (80 BC) De Oratore (55 BC) A Dialogue Concerning Oratorical Partitions (c. 50 BC) De Optimo Genere Oratorum (46 BC) Orator (46 BC) On the Sublime (c. 50) Institutio Oratoria (95) Panegyrici ...