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  2. Valence (psychology) - Wikipedia

    en.wikipedia.org/wiki/Valence_(psychology)

    Valence is an inferred criterion from instinctively generated emotions; it is the property specifying whether feelings/affects are positive, negative or neutral. [2] The existence of at least temporarily unspecified valence is an issue for psychological researchers who reject the existence of neutral emotions (e.g. surprise , sublimation). [ 2 ]

  3. Encoding/decoding model of communication - Wikipedia

    en.wikipedia.org/wiki/Encoding/decoding_model_of...

    A modern-day example of the dominant-hegemonic code is described by communication scholar Garrett Castleberry in his article "Understanding Stuart Hall's 'Encoding/Decoding' Through AMC's Breaking Bad". Castleberry argues that there is a dominant-hegemonic "position held by the entertainment industry that illegal drug side-effects cause less ...

  4. Valency (linguistics) - Wikipedia

    en.wikipedia.org/wiki/Valency_(linguistics)

    In linguistics, valency or valence is the number and type of arguments and complements controlled by a predicate, content verbs being typical predicates. Valency is related, though not identical, to subcategorization and transitivity , which count only object arguments – valency counts all arguments, including the subject .

  5. Mood congruence - Wikipedia

    en.wikipedia.org/wiki/Mood_congruence

    One such theory is the circumflex model assumption, or the theory of emotional valence. [2] The theory of valence in regards to mood-congruency and memory recall is that the nature (positive or negative) of the emotion at encoding is congruent with the nature of the emotion in which the memory is to be recalled.

  6. Schramm's model of communication - Wikipedia

    en.wikipedia.org/wiki/Schramm's_model_of...

    But errors can also occur at the stages of encoding and decoding when the source does not use the correct signs or when the pattern of decoding does not match the pattern of encoding. A further problem is posed if the original information is faulty, to begin with. For effective communication, all these negative influences need to be avoided ...

  7. Source–message–channel–receiver model of communication

    en.wikipedia.org/wiki/Source–message–channel...

    The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.

  8. Cognitive valence theory - Wikipedia

    en.wikipedia.org/wiki/Cognitive_Valence_Theory

    Cognitive valence theory (CVT) is a theoretical framework that describes and explains the process of intimacy exchange within a dyad relationship.Peter A. Andersen, [who?] PhD created the cognitive valence theory to answer questions regarding intimacy relationships among colleagues, close friends and intimate friends, married couples and family members. [1]

  9. Encoding (semiotics) - Wikipedia

    en.wikipedia.org/wiki/Encoding_(semiotics)

    Encoding, in semiotics, is the process of creating a message for transmission by an addresser to an addressee. The complementary process – interpreting a message received from an addresser – is called decoding .