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NYX DARIEN (/ n ɪ k s /) is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. [1] NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, [2] and they offer a wide range of vegan ...
NYX Professional Makeup has partnered with Netflix to create a makeup collection inspired by the popular hit series “La Casa de Papel” (“Money Heist”). The line marks the beauty brand’s ...
A lot of people today have a borderline obsession with their eyebrows. Brow gel, for many beauty shoppers, is a non-negotiable essential. Check out the NYX Professional Makeup Brow Glue. It comes ...
In June 2014, L'Oréal agreed to acquire NYX Cosmetics for an undisclosed price, bolstering its makeup offerings in North America, where its consumer-products unit has faltered. [16] In September 2014, L'Oréal announced it had agreed to purchase Brazilian hair care company Niely Cosmeticos Group for an undisclosed amount. [17]
Toni Ko (born 1973) [5] is a Korean-American businesswoman and founder of NYX Cosmetics.She currently works in Los Angeles. [2] She founded her company in 1999 and expanded it until she sold it to L’Oréal in 2014 for $500 million. [6]
Beauty and personal care companies carved out a space at Super Bowl LVIII.. E.l.f. Beauty (), L'Oréal-owned NYX Cosmetics and CeraVe, and Unilever’s Dove presented new ads during football's ...
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