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Socioemotional selectivity theory (SST; developed by Stanford psychologist Laura L. Carstensen) is a life-span theory of motivation.The theory maintains that as time horizons shrink, as they typically do with age, people become increasingly selective, investing greater resources in emotionally meaningful goals and activities.
Laura L. Carstensen is the Fairleigh S. Dickinson Jr. Professor in Public Policy and professor of psychology at Stanford University, where she is founding director of the Stanford Center on Longevity [1] and the principal investigator for the Stanford Life-span Development Laboratory. [2]
The dual process theory may also play a role as negative framings evoke less heightened responses, leading to the deployment of the implicit processes. The implicit process is found to be frame-sensitive, and thus may be the reason why framing is pronounced in negative frames for older adults.
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The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant items more accurately than unpleasant ones. [1] Research indicates that at the subconscious level, the mind tends to focus on the optimistic; while at the conscious level, it tends to focus on the negative.
theory. For example, David M. Cutler and colleagues (2003) investigate whether or not the increase in caloric intake over time could be seen as simply a rational response to the lowered prices of food, in particular packaged snack foods, which are tempting to consume because they are convenient and require little time to prepare.
The negativity bias, [1] also known as the negativity effect, is a cognitive bias that, even when positive or neutral things of equal intensity occur, things of a more negative nature (e.g. unpleasant thoughts, emotions, or social interactions; harmful/traumatic events) have a greater effect on one's psychological state and processes than neutral or positive things.
Additional research proposes the notion of a moveable filter. The multimode theory of attention combines physical and semantic inputs into one theory. Within this model, attention is assumed to be flexible, allowing different depths of perceptual analysis. [28] Which feature gathers awareness is dependent upon the person's needs at the time. [3]