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  2. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Social value: The extent to which owning a product or engaging in a service allows the consumer to connect with others. Psychological value: The extent to which a product allows consumers to express themselves or feel better. For a firm to deliver value to its customers, they must consider what is known as the "total market offering."

  3. Values scale - Wikipedia

    en.wikipedia.org/wiki/Values_scale

    According to social psychologist Milton Rokeach, human values are defined as “core conceptions of the desirable within every individual and society. They serve as standards or criteria to guide not only action but also judgment, choice, attitude, evaluation, argument, exhortation, rationalization, and…attribution of causality.” [6] In his 1973 publication, Rokeach also stated that the ...

  4. Value theory - Wikipedia

    en.wikipedia.org/wiki/Value_theory

    Value theory is the interdisciplinary study of values.Also called axiology, it examines the nature, sources, and types of values.Primarily a branch of philosophy, it is an interdisciplinary field closely associated with social sciences like economics, sociology, anthropology, and psychology.

  5. Value (ethics) - Wikipedia

    en.wikipedia.org/wiki/Value_(ethics)

    Ethical issues that value may be regarded as a study under ethics, which, in turn, may be grouped as philosophy. Similarly, ethical value may be regarded as a subgroup of a broader field referred to as axiology. Ethical value denotes something's degree of importance, with the aim of determining what action or life is best to do, or at least ...

  6. Theory of basic human values - Wikipedia

    en.wikipedia.org/wiki/Theory_of_basic_human_values

    When administering the Schwartz Value Survey in a coaching setting, respondents are coached to distinguish between a "must-have" value and a "meaningful" value. A "must-have" value is a value you have acted on or thought about in the previous 24 hours (this value item would receive a score of 6 or 7 on the Schwartz scale).

  7. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    This can result in more value being applied to an outcome than it actually has. An example of this is the IKEA effect, the tendency for people to place a disproportionately high value on objects that they partially assembled themselves, such as furniture from IKEA, regardless of the quality of the end product. [30]