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  2. Drive reduction theory (learning theory) - Wikipedia

    en.wikipedia.org/wiki/Drive_reduction_theory...

    Drive reduction theory, developed by Clark Hull in 1943, is a major theory of motivation in the behaviorist learning theory tradition. [1] "Drive" is defined as motivation that arises due to a psychological or physiological need. [2] It works as an internal stimulus that motivates an individual to sate the drive. [3]

  3. Clark L. Hull - Wikipedia

    en.wikipedia.org/wiki/Clark_L._Hull

    These were drive, cue, response and reward and were based on Hull's drive reduction theory of learning. [19] They used a similar construct to Hull's theory, however, they proposed that any strong stimulus could have motivating or drive properties without essentially being tied to the need of that particular organism. [ 20 ]

  4. Drive theory - Wikipedia

    en.wikipedia.org/wiki/Drive_theory

    In psychology, a drive theory, theory of drives or drive doctrine [1] is a theory that attempts to analyze, classify or define the psychological drives. A drive is an instinctual need that has the power of driving the behavior of an individual; [2] an "excitatory state produced by a homeostatic disturbance".

  5. Fear appeal - Wikipedia

    en.wikipedia.org/wiki/Fear_appeal

    Emotional tension is a key characteristic of drive theory. According to the theory, a threat that portrays the negative consequences of non-compliance to a recommended behavior is expected to create fear. In order to relieve the emotional tension of the threat, the "drive" state motivates behavior conduct that reduces the tension.

  6. Desensitization (psychology) - Wikipedia

    en.wikipedia.org/wiki/Desensitization_(psychology)

    Wolpe's "reciprocal inhibition" desensitization process is based on established psychology theories. These include Clark Hull 's drive-reduction theory, which suggests that reducing a drive decreases anxiety, and Sherrington's concept of reciprocal inhibition, which proposes that certain responses can be inhibited by activating opposing ...

  7. Content theory - Wikipedia

    en.wikipedia.org/wiki/Content_theory

    Many of the motivational theories that arose during the 1950s and 1960s were either based on Hull's original theory or were focused on providing alternatives to the drive-reduction theory, including Abraham Maslow's hierarchy of needs, which emerged as an alternative to Hull's approach. [67] Drive theory has some intuitive validity.

  8. Freud's psychoanalytic theories - Wikipedia

    en.wikipedia.org/wiki/Freud's_psychoanalytic...

    Freud noted that a major drive for people is the reduction of tension and the major cause of tension was anxiety. [10] He identified three types of anxiety; reality anxiety, neurotic anxiety, and moral anxiety. Reality anxiety is the most basic form of anxiety and is based on the ego.

  9. Julian Rotter - Wikipedia

    en.wikipedia.org/wiki/Julian_Rotter

    Julian B. Rotter (October 22, 1916 – January 6, 2014) was an American psychologist known for developing social learning theory and research into locus of control.He was a faculty member at Ohio State University and then the University of Connecticut.